Ceri Reed takes the lead at The Playbook

We are delighted to announce the appointment of Ceri Reed as our new Managing Director.

Previously Head of Brand Experience at BCW Global, Reed joins the company to continue its strategic evolution into a full-service brand agency.

Reed brings over 20 years of experience in building campaigns and strategies at some of the biggest agencies in the industry including Edelman, Golin and Fever delivering results for brands such as Cadbury, NOW TV, Warner Bros. and CAMPARI Group.

Launched in 2016 as a creative communications start-up by the Hanover Group,
the agency’s expertise now spans multiple sectors including consumer technology, sport, healthcare and lifestyle, and includes clients such as LaLiga, Worcester Bosch, P&O Cruises, the NFL, UFC, 888sport and UK Music.

Commenting on her new role, Ceri Reed said: “I am excited to be joining such a passionate team, and be part of the game changing work that the agency is known for.

“The year ahead has no rule book, creativity is an imperative ingredient for success and The Playbook will be delivering for brands, who know they have to think, and act differently.”

Gavin Megaw added, “Ceri was the stand-out candidate in a rigorous search process and we are thrilled that she will now be leading The Playbook into its next stage of growth. Her appointment cements an important step towards The Playbook becoming the agency of choice for progressive brands that want to stand up, stand out and stand for something.”